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What people say

“The Jelly effect is a Bound's apt description of what most presentations reduce the recipient to, jelly! What a dynamite combination of talents, a communicator/presenter who is also a clear writer.
This is a must buy for your summer reading. Easy to read, brilliantly laid out and above all full of stuff that works!
My top takeaway, stop telling your prospects about what you will do for them, tell them how their company will be like AFTER you help them. Paint the picture of what others were able to do AFTER working with you.
Brilliant and succinct, this is one of the most useful sales and marketing books you can get today. He covers networking, sales, referrals, and presentations and wastes no words. A library keeper.”
Reg Normand


"Every now and again a book is published that re-defines the subject on which it is written. The Jelly Effect is just such a book, and the implications are far reaching.
The book will certainly help you to entirely re-focus your approach to communications, in the world of business, but it will also change the way you communicate in life.
Those that can communicate quickly, specifically and with clarity, are those who will get heard in this increasingly busy and informationally overloaded world.
Read The Jelly Effect and you will be one of them"
James Cruickshank


“I have read various sections more than once - looking for the catch! But there isn't one. I am reading some of the most useful advice I have ever read in plain, normal English - just as if I were listening to a close friend. No business jargon, no over inflated business language - just plain simple, easy to absorb advice.
And the best bit is that it is all about how we make the best use of our verbal communications with other business people when selling, networking, referral seeking and presenting- something we all do every day. There is no academic, NLP layden, brain bending rubbish here - just everyday situations that business people face.
I must admit, I am glued to your book. The analogies are great - right on the ball -"Finding Your First Love" Superb.
The one key thing, as you quite rightly say is "AFTERS" - that is now my focus in life. Up until now I have been a brilliant Jelly chucker.
I dare you not to benefit from this - you can't NOT.”
Bryn Willington


“A really motivated breath of fresh air, so prepare to breathe deeply. Follow Andy's wise words and all you will smell is success.
I've a fan of Andy's since the first time I saw him give a keynote presentation. Be warned this book will change how you do business, how you think about business, and how much business you will generate by using the techniques and ideas he gives. A great follow up to his "Win That Pitch Programme"
Richard Poole


“I hate most "management" books. They're full of dire jargon or implausible promises - often both. This tells you briefly and simply the one thing we all need to know: how to deliver messages so persuasively that others do exactly what we want.”
Drayton Bird


“Well, I have to say I am stunningly impressed: I have reads dozens of books on this topic in support of my work as a business coach and trainer - and this is by far the best!
It has sections on effective networking, pitching for sales and business presenting, as well as being packed with tons of top tips for communication in general. This book has the gift of being simple without being simplistic: Every single suggestion will have instant and profound impact on your communication. And the best part is everything has been written in such a way as you can apply it and immediately reap the rewards!
I have recommended this book to all my clients. Buy it - you'll be very glad you did!”
Catherine Trafford


“I pitch for a living. I persuade, charm, cajole and convince and, to be fair, I'm not bad at it.
Having read Andy's book I'm now a whole load better. Much better, in fact.
There's no rocket science, just simple, effective methods for ensuring that what you say hits the mark. Read it and prosper.”
Dougal Paver


“I have around 500 books in my library on management, leadership, communication, etc., and this one takes its worthy place in my top 10.
It's simplicity doesn't detract from its practicality, and Andy has succeeded in providing tips that can be immediately put into action. His ideas on presenting are excellent, and, although I have been involved in training and consultancy for over 17 years, I learned a lot from my very first reading.
An excellent read, and thoroughly recommended.”
David Williams


“I'd never heard of Andy Bounds until I'd read this book - now I'm telling everyone I meet that they should read The Jelly Effect. To use the old cliché - I couldn't put the book down. It's immediately engaging and so easy to read. Everything in it makes perfect sense and is so simple to apply.
I would recommend this to anyone who wants to improve the impact of their pitch, whether they're networking, selling or doing a presentation. Buy it now!2
Sandra Rizzo


If you would like to submit a testimonial about The Jelly Effect please send it in an email to sarah@andybounds.com

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